117: Julz James: Automation inception, teaching martech and unraveling intent data [Video]

What’s up everyone, today we have the pleasure of sitting down with Dr. Julz James, Senior Marketing Ops Manager at 6sense and Adjunct Professor at St. Edwards University.

In this video you’ll learn:
How to properly prepare a new generation of marketers
Why don’t need to code to thrive in martech
Why lead scoring is dead and intent data is hot
How to survive as a solo marketing Ops pro
Why you should scratch that freelance itch

#martech #marketo #workato #marketingoperations #marketingautomation

Full episode: https://humansofmartech.com/2024/04/30/117-julz-james-automation-inception-teaching-martech-and-unraveling-intent-data/

Summary: Julz is a marketing ops leader and a martech Professor who’s rewriting the rulebook on how to navigate the martech galaxy. She walks us through automation inception, like a dream within a dream, and how she’s leveraged an iPaaS tool to automate her automations. She also unravels intent data and how her team has moved beyond lead scoring to adopt account scoring. Sprinkle in her freelance learnings, and you’ve got a recipe for someone who’s not just working in marketing ops but thriving, bringing fresh insights and strategies to the classroom. This episode is a nice reminder that with a bit of curiosity, a dash of adaptability, and a love for teaching, the galaxy of martech tools isn’t just approachable—it’s yours to automate.

Chapters:
00:00 Intro
00:13 About Julz
02:15 A New Approach to Educating the Modern Marketer
09:06 Unlocking the Secrets of Martech Without Coding Skills
13:51 Why Qualified Accounts Beat MQLs in Modern Marketing
20:39 Finding the Sweet Spot Between Lead Scoring and ABM
23:16 Intent Data Giving Way to New Ways to Measure Campaigns
26:10 Automation Inception with Workato
35:02 Julz’s Solo Marketing Ops Adventure
43:29 The Freelance Edge in Marketing Ops
49:17 The Secret to a Vibrant Career and Life