There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not.
Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs.
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How to Use AI for Marketing Analytics
Marketers are using AI in many ways: content creation, automation, efficiency and speed, and more. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for something.
A lot of marketers find that AI analytics tools are tremendous time-savers. Earlier this year, I spoke with Brent D. Payne, an SEO and the CEO of Loud Interactive, who told me about the proprietary AI tools he uses: “What used to take us …