6 Cutting-Edge AI Marketing Trends in 2024

With the rapid advancements in Artificial Intelligence (AI), digital marketers have a powerful tool at their disposal to revolutionize their strategies.

In this guide, we will delve into six cutting-edge AI marketing trends for 2024, exploring their benefits, providing practical tips, and highlighting examples of free AI apps to help you harness the full potential of AI in your digital marketing strategy.

1. AI-Powered Lead Generation

Artificial Intelligence brings a new level of sophistication and efficiency to lead generation. By harnessing the power of machine learning algorithms, AI can analyze vast amounts of data to identify and target the most promising leads with unprecedented accuracy.

Best AI-Powered Lead Generation Tools:

Conversica: Conversica is an AI-powered virtual sales assistant that engages and qualifies leads through natural, two-way conversations.

Leadfeeder: Leadfeeder uses AI to identify anonymous website visitors and provides actionable sales insights to help you convert them into leads.

Drift: Drift is a conversational marketing platform that engages users on websites, qualifies leads, and schedules appointments with sales representatives with AI chatbots.

Marketo Engage: Marketo Engage is a full-featured marketing automation platform that uses artificial intelligence (AI) to score prospects, tailor campaigns, and increase revenue.

2. Predictive Analytics

Predictive analytics is the practice of using data, statistical algorithms, and machine learning techniques to analyze historical data and make predictions about future events or trends. It involves identifying patterns and relationships in data to forecast outcomes and guide decision-making.

Predictive Analytics leverages advanced analytics tools and techniques such as regression analysis, decision trees, neural networks, and ensemble methods to generate accurate predictions.

Here are some popular AI predictive analytics tools:

Salesforce Einstein Analytics: A platform for analyzing CRM and marketing data.

Google Analytics: Offers predictive insights for website traffic and user behavior.

IBM Watson Studio: Helps build and deploy predictive models at scale.

Amazon Forecast: Generates accurate forecasts using machine learning algorithms.

3. UV. Advertising optimization

AI technologies on platforms like Facebook and Google create custom audience segments, automate media buying, and optimize ad creative, maximizing campaign performance and ROI.

Here are some examples of AI-powered tools for advertising optimization:

Adext AI: Utilizes machine learning algorithms to optimize digital advertising campaigns across platforms like Google Ads and Facebook Ads.

Albert: An AI platform that autonomously manages and optimizes digital advertising campaigns in real time.

Acquisio: Provides AI-powered bidding and optimization features for search, display, and social media advertising.

Kenshoo: Offers AI-driven optimization capabilities for managing and optimizing online advertising campaigns across various channels.

4. Voice Search Optimization

Voice Search Optimization is the process of optimizing your online content to improve its visibility and relevance for voice search queries.

As more people use voice-activated devices like smartphones, smart speakers, and virtual assistants to search for information businesses need to ensure their content is optimized to appear in voice search results.

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Sprout Digital is a digital marketing company that drives business growth through best-in-class Internet marketing solutions and relentless hustle. Our strong suits are in lead generation, website design, search engine optimization (SEO), pay-per-click (PPC) ads, and social media marketing.

Ready to propel your business forward? Contact us at 937.528.1423, and let’s talk about the best online marketing strategy suited to your specific needs.

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