The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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What We Learned From Big Tech Earnings This Week [Video]

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Artificial intelligence (AI) was in focus as Meta Platforms (META), Google-parent Alphabet (GOOGL), and Microsoft (MSFT) reported earnings this week, but investors weren’t easily impressed despite better-than-expected results posted by all three tech giants.

Meta shares plunged after the company emphasized increased spending to invest in AI. Meanwhile, Alphabet shares surged and Microsoft shares gained as cloud strength seems to ease investors’ concerns about the increased AI spending.

Big tech earnings demonstrated that companies’ enterprise customer businesses were key to AI monetization last quarter. The emphasis on enterprise offerings persisted with a focus on cloud segments.

Meta’s earnings beat was overshadowed by the company’s plans to increase spending on AI investments which sent the stock tumbling. The worry for investors in the near term was perhaps how quickly the investment would yield returns, even as analysts said it could boost Meta’s position in the long term.

However, investors didn’t …

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