Google Ads Tutorial: How to Create Search Campaigns [Video]

Learn step by step how to create text ads for search engines without any previous knowledge with Arantxa Beltrán

When we search for anything on Google, the first results that appear are usually ads that belong to a type of campaign called “search campaigns”. Their use is vital in any marketing campaign, and they are very useful to make our brand known and to achieve our conversion goals.

That’s why marketing consultant Arantxa Beltrán (@arantxaguille) has shared these keys to understanding, creating, and maximizing the success of this kind of campaign. You can see the tutorial here:

1. Search campaign structure

Understanding how the structure of this type of campaign works is the first step to mastering its use. This marketing tool always implies the use of a Google Ads account, in which we will create our campaign. Within it, we will create different groups of ads and, within each group, several ads with their corresponding audience and segmentation.

For …

Tags Marketing, Marketing Strategy, Online Marketing