Conversion Tracking with Google Tag Manager and GA4 [Video]

In this video, you’ll learn how to set up a trigger in Google Tag Manager to track form submissions and send data to Google Analytics 4 and Meta Pixel. We’ll walk through creating a trigger based on a thank you page view, configuring event tags, and testing your setup. This process is crucial for tracking conversions efficiently, allowing you to gather valuable data and optimize your marketing efforts.

🔗 Links:

Tag Plan: https://docs.google.com/spreadsheets/d/1SEBFBTPhu12Qzf5hGJBZvv3ku1PnDV8ncjD-z3YdhTQ/copy
Meta Pixel Helper: https://chromewebstore.google.com/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en

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OUTLINE

00:00 – Introduction
00:57 – Creating a Trigger in Google Tag Manager
02:44 – Attaching Trigger to a Tag
03:47 – Testing the Trigger
05:02 – Marking the Event a Key Event in GA4
06:03 – Sending Data to Meta Pixel
08:27 – Publishing the New Version
08:46 – Outro