About the Search Themes signal in Performance Max – Google Ads tutorial [Video]

▲ In this video I walk you through some use cases for search themes in Performance Max campaigns. Search themes were launched for PMax in 2023 but it is still in beta, and its purpose is not always clear
▼ Search themes are an additional signal you can add to your campaign to help steer the Google Ads AI
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Performance Max modification (exclusion) request form – https://support.google.com/google-ads/contact/pmax_implementation
Unlock new relevant traffic on Performance Max with search themes – https://support.google.com/google-ads/answer/14179631
About search themes in Performance Max campaigns (Beta) – https://support.google.com/google-ads/answer/13351809
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Check out some of my other Google Ads guide / tutorial videos:
The way RSA assets work changed in early 2024 ▶ https://youtu.be/v7iqQCtASnM
Don’t make this simple but expensive mistake in your location targeting ▶ https://youtu.be/ae0i7Jsosp0
About Seller Ratings ▶ https://youtu.be/LUeLRqULJRg
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Contents:
00:00 – What are Search Themes?
00:40 – Replacing Custom Segments based on Search
01:25 – When to use Search Themes
03:27 – Search term insights
04:14 – Keyword prioritization
05:08 – Removing search themes

Taking my years of experience as a Google Ads specialised PPC manager and consultant to create in-depth tutorials for you!

Google Ads was previously known as Google Adwords. It’s the leading product in Search Engine Marketing, or Search Engine Advertising.

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