AI for Marketers: How it can make your work (and life) easier

If you’re a marketer—or honestly, anyone who hasn’t thrown their laptop out the window and decided to live off the grid—you know that the whole world has had AI fever ever since ChatGPT fell from outer space. You’ve seen countless emails, LinkedIn posts, and videos exhorting you to use AI at work, and…maybe you have? Or maybe not. AI can feel intimidating, if not terrifying, and it’s hard to know where to even begin, especially for us humanities majors.

If any of that resonates with you, we’ve got the webinar for you.

Join Christiana Cromer, Descript’s Community Manager, and Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute, for a deep dive on how marketers can and should be using AI at work, plus a guided tour of some of their favorite AI tools and workflows for marketers.

They’ll cover:

– Why marketers should be using AI
– Where AI can really help — the top use cases
– Tips for working AI into your workflows
– AI demos

It’ll be an hour long and we’ll record it and send it out afterward. See you there!

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About guest speaker Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

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