Analytics Education Gap in Marketing | [Video]

One of the biggest obstacles that we’re running into in the analytics industry is that marketers have never been trained on how to use analytics. Many times people log in and they expect the problems to just be in a big red pop -up window to tell me where to go. I see consistently in different companies is that they’re asking the same questions:

1.) What data is the most important?
2.) How do I turn the data into an insight?
3.) And how do I know what to do?

Those three basic questions are being asked at companies.

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This is a clip from the upcoming episode of the Endless Coffee Cup Podcast Ep. 143.
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Matt Bailey brings marketing know-how along with extensive B2B and B2C Sales experience. His training merges sales and marketing goals to produce a more dynamic, efficient and accountable strategy. He has a passion to produce confident and profitable marketers, who in turn, create profitable companies.

Since 1998, Matt has presented at thousands of companies, conferences and workshops. He is one of the highest-rated presenters world-wide for his ability to communicate complex information in a practical humorous way.
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