How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
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Apparently, Apples iMessage Is Not a ‘Gatekeeper Service After All [Video]

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iMessage, once considered an exclusive messaging service for Apple users, was just deemed too lame to regulate by EU officials. The European Commission said it would not regulate iMessage as a “gatekeeper service” on Tuesday, along with Microsoft’s Bing and Edge, which allegedly have a similar level of importance. Oof.

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“The Commission found that iMessage, Bing, Edge, and Microsoft Advertising do not qualify as gatekeeper services,” said regulators in a press release Tuesday. “The Commission will continue to monitor the developments on the market with respect to these services, should any substantial changes arise.”

Apple is viewing this decision as good news, welcoming the Commission’s decision in statements made to The Verge.

Europe’s Digital Markets Act (DMA) listed a number of digital services – TikTok, Google Search, Whatsapp, etc. – as gatekeepers in September if they “provide an important gatewaybetween businesses and consumers in relation to core platform services.” …

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