Best Practises for Lead Conversion Tracking on Google Ads [Video]

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Hey there! In this video, I’ll be sharing some tips on how to create a conversion action in your Google Ads account for customers who have booked a service appointment. I’ll also cover how to upload the conversion value and optimize your campaign towards this specific action. If you’re looking for best practices and guidance, this video is for you. Let’s dive in!

Chapters:
00:00 Introduction
00:32 Using Google Tag Manager
01:18 Question about lead appointment tracking

Need some tips, I want to create a conversion action in my ads account for customers that have a booked a service appointment and then upload
the conversion value and eventually optimize the campaign towards this conversion action and not just towards a phone call conversion.
I use CallRail for lead tracking and I have my CRM that I match the data between the 2.
Can someone guide me or throw a couple of tips on what’s the best practice?
Another question, can I use the gclid of a lead/appointment track users/search terms I don’t want to bid on? Or that are low quality leads?
I know I can see cost per conversion based on the search term/keyword but I feel that teaching the campaign the type of “person” we would be more interested in will be more valuable then just a search term.
Appreciate any feedback and tips, thanks!

Google tag manager