Building the PERFECT Home page [Video]

In this episode, Jess discusses the difference between a homepage and a landing page and creating the perfect home page.

• A landing page is specific to an offer, while a homepage provides general information about the business.

• A clean navigation bar is important for guiding website visitors and avoiding confusion.

• A clear statement or bold visual at the top of the homepage helps capture attention and communicate what the business does.

• Testimonials and case studies provide proof and validation of the business’s ability to solve problems.

• High-quality photographs and descriptive call-to-action buttons enhance the user experience.

• Avoid overloading the homepage with unnecessary content, such as blog posts or newsletters.

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