CDP Talk: Media. How Sky is Redefining Marketing with CDP [Video]

Join us in this exclusive interview with Varun Vashist, the Head of Group Marketing Technology at Sky, as we dive deep into the essentials of Customer Data Platform (CDP) implementation.

Discover the critical insights and strategies from one of the industry leaders in marketing technology.
In this detailed discussion, Varun shares:
* The Importance of CDPs in today’s data-driven marketing landscape.
* Best Practices for Implementing CDPs to enhance customer engagement and personalisation.
* Challenges and Solutions during the CDP deployment process.
* Future Trends in Martech and how businesses can stay ahead.

Whether you’re a marketing professional aiming to leverage data more effectively, or a business leader looking to understand the impact of technology in marketing, this interview provides valuable knowledge and practical tips.

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