Content Marketing Trends for 2024 [Video]

We asked 293 content marketers about their plans for content strategy, AI, and budget in 2024 to understand where the future of content marketing is heading. Listen to our top takeaways.

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1:02: Despite slightly smaller budgets, businesses remain committed to content marketing
2:47: Reports indicate higher success rate for those who invest more per asset
3:24: What we’re currently seeing in AI’s impact, AI usage up YOY
5:25: Is AI helping or hurting your content?
7:29: Where AI is making the most significant impact
8:46: Unpacking the decline the link building and its implications
10:32: The rise of organic link building
11:42: Interactive content use surges
13:07: Is AI and code development practical?
14:51: Businesses biggest challenge — lead generation

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