Conversion Chronicles Episode 2: Maximizing Ad Spend Returns Through Optimizing Digital Experience [Video]

This time, explore how you could elevate the returns of your marketing spends by
improving your customer experience through conversion rate optimization.

In this episode, learn how to:

✅ Understand your audience: Explore tools and methods to gather audience insights.

✅ Set up clear objectives: Defining specific goals based on your customer journey and
prioritizing them.

✅ How to experiment: How to test different variations of your website/ app and optimize it.

✅ Optimize your landing page: Ensure that your landing pages are well-designed,
user-friendly, and optimized for conversion.

✅ Improve your website navigation: How to make it easy for your visitors to complete the
conversion cycle.

✅ Personalizing user experience: Tailoring data-driven personalization for maximum conversions.

✅ Improving mobile experience: How to improve conversion on your mobile app.

🎓 Learn from the best: Our first speaker, Anuj Munshi, CRO Lead at Tatvic,
brings over 10 years of experience in CRO and web analytics.

Our second speaker, Thejas Sridhar, Sr Product Marketing Manager at VWO, boasts 5+
years of experience in crafting GTM and CRO strategies for SaaS
companies, like Zoho and VWO.