Conversion Rate Optimization: How I Boosted Profits With Shopify Cart Drawer [Video]

Conversion Rate Optimization: How I Boosted Profits With Shopify Cart Drawer

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In this video, I’ll be walking you through the live Shopify CRO (conversion rate optimization), for an e-commerce brand, and how we have improved their AOV & profit margin so that they can scale more easily. Improving your AOV (throughout your whole funnel) is a crucial thing for improving the profitability of your e-commerce store. Besides optimizing your Facebook/Meta ads and Klaviyo email marketing, you should be constantly optimizing your Shopify store. The cart drawer of a Shopify store is often neglected, which is a huge opportunity to boost the revenue and profit margin of your e-commerce business.