Customer Journey in Google Ads – Expert Optimization Strategies with Gemma Russell [Video]

How to track and optimize customer journey in Google Ads and find areas to boost profits. In this PPC expert interview with Gemma Russell, head of paid media for Fountain Partnership, we discuss great options for optimizing your ads throughout the customer journey for more profitable ad campaigns. This includes micro-conversions, top of funnel, middle of funnel, and bottom of funnel best practices for ad platforms, including Google Analytics 4.

Learn more from Gemma Russell:
https://www.linkedin.com/in/gemma-russell-a1700422/
https://www.fountainpartnership.co.uk/

Get a Free Expert Consultation and Account Audit from Falcon Digital Marketing PPC Ads Management Agency: https://falcondigitalmarketing.com/ppc-management-services/

Content Produced by: Falcon Digital Marketing advertising agency

#ppc #googleads #onlinemarketing