E-commerce and the AI Revolution (with Paulo Nunes & Fábio Carreto)

E-commerce is back on the menu! And we have invited Fábio Carreto, an expert with over a decade of experience under his belt, to help us get the best insights for your e-commerce activities.

Fábio is the Founder and CEO of Pipecodes, a company focused in composable commerce. His main goal all these years has been to have a positive impact on companies’ results by making technology their growth engine. Fábio’s expertise comprises a special focus on Frontend, integrations and ecommerce based ecosystems, and it’s been paramount in Pipecodes’ journey to become a key player in the industry.

Your host for this episode’s conversation is Paulo Nunes (CEO at Two Impulse) and he’s not about to settle for anything less than a journey full of insights. The starting line is one of topics of the hour, Google Consent Mode. And that’s just the perfect highway to also approach the sector’s dependency on google and how to minimize it. But the juicy stuff does not stop there. Paulo and Fábio also set out to explore how AI can help e-commerce, and along the way don’t hesitate to make stops at Conversion Optimization, Customer Retention and Customer Service. Before ending the tour, there’s still time to get some insights about selecting the right tools for the job.

If you’re looking to know a bit more about e-commerce or even how to improve your store’s operations, get into this great ride with us. We’ve left the door right open. Just take a seat and enjoy!

⏱️TIMESTAMPS⏱️
0:00 Guest introduction
1:11 Google Consent Mode
8:04 How to reduce E-commerce’s Google dependency
12:09 How can AI help
14:07 Personalization
19:00 Customer Retention
27:27 Customer Service
34:48 Selecting the right tools
39:00 Pipecodes

🎙️PODCAST INFO🎙️
Podcast website: https://anchor.fm/twoimpulse
Spotify: https://open.spotify.com/show/3EFUFf1tnaNJYMJuNUtrGZ
Apple Podcasts: https://podcasts.apple.com/pt/podcast/real-ai-now/id1594706846
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy83MzhkZTJlNC9wb2RjYXN0L3Jzcw
RSS: https://anchor.fm/s/738de2e4/podcast/rss

#ecommerce #conversionoptimization #customerservice #customerexperience #customerretention #artificialintelligence #podcast