Emotive and Google AI ally to restore Tasmania’s giant kelp forests [Video]

In an effort to address the dwindling giant kelp forests in Tasmania, a new campaign by creative agency Emotive sheds light on the work between Google AI and a trove of local partners: CSIRO, Institute for Marine and Antarctic Studies, The Nature Conservancy, Great Southern Reef Foundation, Kelp Forest Alliance, and NGIS.

This latest drive for Google AI aims to raise awareness about the critical state of Tasmania’s giant kelp forests, of which only 5% remain, while showcasing the innovative use of Google AI technology in conservation efforts.

Using Google AI speeds up the analysis of large datasets required to decode the DNA of heat-resistant kelp, and helps map the remaining forests to aid restoration efforts.

Zoe Hayes, head of brand, social and YouTube marketing AUNZ at Google, said the collaboration between the involved parties for the Tasmanian giant kelp forest conservation …