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Essential Performance Indicators: Analytics and Metrics Every e-Commerce Site Should Track [Video]

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Marketing Analytics and Reporting

In the data-driven landscape of modern eCommerce, leveraging analytics and metrics stands as a cornerstone for success. As we navigate the complexities of online retail, it becomes clear that understanding which aspects of your business to monitor and measure can differentiate between those who flourish and those who falter. We can glean invaluable insights that inform strategic decisions by tracking user behaviour and engagement, assessing conversion efficiency, and analysing revenue flows.

We must evaluate not only the surface-level performance indicators but also drill down into the nuances of customer acquisition, retention, and the efficacy of marketing initiatives. Furthermore, the careful study of search engine performance and checkout process optimisation can unearth growth opportunities that might remain hidden. To truly compete in the bustling world of eCommerce, we must harness the full power of detailed data analysis, drawing on a broad spectrum of metrics to paint a comprehensive picture of our …

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