Exit Pages and Exit Rate in Google Analytics 4 (GA4) [Video]

Learn how to report on exit pages and exit rate in Google Analytics 4 (GA4). You will walk through the steps to add the ‘Exits’ metric to see how many people leave your website on each page. You will learn about the current limitations in GA4 when it comes to exit rate and exits and how you can calculate exit rate to get around this limit.

YOUR EXTRA RESOURCES:
○ GA4 tutorial – https://youtu.be/pRKpaZJJRxk
○ Google Analytics Glossary – https://www.lovesdata.com/blog/google-analytics-glossary
○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4

JUMP TO A TOPIC:
00:00 Introduction to exits and exit rate
00:43 Adding exits to GA4
03:00 GA4 exit rate
05:00 Future steps
06:29 Next steps

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