Fact or Fiction? Social Media Signals Are a Search Engine Ranking Factor [Video]

For a while now, the Google search algorithm has been considering social media signals as one of its ranking factors.

However, many SEO experts argue that social media, whilst a ranking factor, doesn’t have any significant influence on your SEO performance.

So which one is it? Do social media signals influence your search ranking or not?

I believe the correlation is stronger than most people think… but it’s easy to be misled.

In 2014, Matt Cutts published a video saying that social metrics, such as Twitter followers and Facebook likes, which indicate a profile’s influence and authority, don’t directly affect search rankings.

However, if you dive a little deeper into what Cutts actually says in this statement, the answer isn’t so black and white.

The rest of this article will form a battle tested case …