From Data to Results: Omnichannel Hub Drives 5% Lead Conversion Growth | A Sigmoid Case Study [Video]

Struggling with Omnichannel Marketing Data? Here’s How We Helped a Medical Tech Company See a 5% Lead Conversion Uplift!

Feeling overwhelmed by marketing data from siloed platforms? In this video, we delve into the case study of a leading medical technology company facing this exact challenge. They were heavily invested in promoting their products across social media and other channels, but tracking ROI and identifying high-performing channels was a nightmare.

Here’s where we stepped in:
1) Data chaos? Meet data harmony! We built a centralized marketing data hub on Azure, using a medallion architecture to seamlessly integrate data from 12+ sources like Marketo, GA, LinkedIn, and Salesforce.

2) Manual processes slowing you down? We automated data pipelines, eliminating the need for time-consuming, error-prone manual data collection.

3) Data privacy a concern? We ensured secure handling of Personally Identifiable Information (PII), protecting user privacy at all times.

4) One source of truth, endless possibilities! The clean, organized data provided a single, reliable source for global marketing teams, empowering them to make data-driven decisions.

The results?
1) A 5% uplift in lead conversion and a significant improvement in marketing campaign ROI.
2) Optimized marketing spend: Allocate resources to channels with the highest engagement.
3) Faster time-to-market: Streamlined data processes accelerate campaign launch.
4) Improved data governance: Enhanced data quality and control.

Ready to unlock the power of omnichannel marketing data? Watch this video to see how we achieved remarkable results for our client, and get inspired to transform your own marketing efforts!

Click here to download the full case study: https://www.sigmoid.com/case-studies/omnichannel-marketing-data-hub-optimized-campaign-execution/