From Idea to First Customers: Launching a SaaS Business | Our Journey

My SaaS https://publit.io
In this video, we delve into the journey of launching a SaaS business and acquiring its first customers. Join us as we recount our experience with Publitio, a software as a service platform offering video and image storage, processing, and delivery.

Back in 2017, armed with minimal initial funding, we sought innovative ways to attract customers without heavy spending on user acquisition.

Discover how we leveraged platforms like App Sumo to offer lifetime deals, providing early traction and invaluable feedback.

Through strategic marketing efforts and relentless customer engagement during campaigns, we witnessed significant sales and community growth. Learn how these early successes propelled our journey, fostering product refinement and sustained growth.

Today, Publitio serves over 100,000 users, marking our journey from humble beginnings to a profitable venture. Join us as we share insights, strategies, and the invaluable lessons learned along the way. Thank you for watching!”

– Chapters

00:00 – Introduction and Overview

Introduction to the topic of launching a SaaS business.
Brief overview of the speaker’s experience.

00:14 – Starting Your SaaS Business

Decision to start a SaaS business.
Initial funding and product development.

00:56 – Challenges in Customer Acquisition

Exploring options for acquiring customers.
Introduction to AppSumo and its potential benefits.

01:43 – Collaborating with AppSumo

Process of partnering with AppSumo.
Explanation of AppSumo’s approach and benefits.

02:26 – Success of the AppSumo Campaign

Results and outcomes of the AppSumo campaign.
Sales figures, customer feedback, and community building.

03:49 – Continued Growth and Success

Launching subsequent campaigns and pricing adjustments.
Impact of AppSumo on business growth and development.

04:56 – Reflections and Lessons Learned

Reflecting on the experience and lessons learned.
Importance of customer feedback and service improvement.

05:50 – Future Outlook and Gratitude

Outlook for the future of the business.
Gratitude to the audience for watching.

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