GA4 Events Data Schema in BigQuery | Marketing Analytics for Beginners [Video]

🔗 How to Set up GA4 BigQuery Export: https://www.owox.com/c/5mf
📈 Collection of Queries to GA4 BigQuery Data: https://www.owox.com/c/5mj
🔍 OWOX BI BigQuery Reports Extension: https://www.owox.com/c/5mg
🎥 https://www.youtube.com/watch?v=HtT_VYyLmZA
📚 https://www.youtube.com/watch?v=k7wWlMpKoLQ&t=108s

📊 Dive into the world of GA4 BigQuery Export.
And let’s start with the events data schema in BigQuery.

🎥 In this video, we explore the GA4 event data schema within BigQuery, unveiling datasets, tables, fields, and more. You’ll discover how to leverage your GA4 data to drive actionable insights and optimize your marketing strategies.

💡 Join us as we dissect the structure of GA4 event data, from datasets to nested fields, and learn how to write SQL queries to extract valuable information. Plus, access a collection of SQL queries to accelerate your analytics journey!

👨‍💼 Who is this video for:
Perfect for marketers, analytics beginners, and data enthusiasts looking to have better web analytics and reporting.

🔔 Engage with us:
If you found this video valuable, don’t forget to like, share, and subscribe to our channel: https://www.youtube.com/@owox_bi?sub_confirmation=1

🙌 Your support motivates us to share more insightful content on marketing analytics.

🤝 Need expert guidance? Talk to our team for personalized strategies to work with your GA4 data: https://www.owox.com/c/5lm

00:00 Overview
00:55 Data Structure
03:38 Events Table
05:00 Event Types
05:48 Simple Query

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