Google Ads Conversion Tracking (with Values) Step by Step [Video]

Learn how to set up Google Ads conversion tracking with dollar values. By setting up conversion tracking you will be able to report on the performance of your Google Ads campaigns, see how much value your campaigns are driving, and make use of automated optimization for bidding and Performance Max campaigns. Let’s get started!

YOUR EXTRA RESOURCES:
○ Google Ads Course (paid) – https://www.lovesdata.com/courses/google-ads-fundamentals
○ Conversion tracking – https://youtu.be/f2t9I6GL_aY
○ Enhanced conversions – https://youtu.be/dtFot_JL0EM
○ Ecommerce tracking – https://youtu.be/ClSLdoNKZMI

JUMP TO A TOPIC:
00:00 Introduction to conversion tracking
00:38 Create a conversion in Google Ads
02:36 Implement conversion tracking
05:55 Applying variables
07:37 Preview and test conversions
09:05 Next steps

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