Google Ads For HVAC & Google Ads for Garage Doors [Video]

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Hi, in this video, I discuss the common issues faced while running Google Ads campaigns for service companies like HVAC and garage doors. I provide recommendations on targeting, campaign settings, language, working hours, ad extensions, search terms, and competitor analysis. Watch this video to understand why your campaigns may not be performing well and to learn how to optimize them for better results.

Hi ali! My campaigns are driving me nuts, and I am wondering if you can help me figuring out why my ads are not working.
I have run campaigns for two service companies, HVAC and Garage Doors. I have tried so many different settings in the past 4 months and none have shown amazing results in terms of conversions (calls and forms). Around 20 clicks a day, and a couple of calls a day.
We have spent so much money already and I am wondering what I am doing wrong!
I have changed my keywords over and over again, the landing page, the ad body, the bidding… I am desperate.
I would love to hear your advice!
Btw, the policy issue is not the problem, I already checked that with Google. It’s a location policy which I can’t do anything about (Google bug).

My recommendation shift to Google search for now.

9 different campaign. 1 for each area.
French language.
Peak hours. 8am to 6pm local time.
Search terms. Exact match or phrase match.
Competitor clicking on your ads.

Chapters:
00:00 Introduction
01:43 Recommendations
03:29 Additional suggestions
05:20 Analytical tools and competitor clicks