Google Ads Learning Period – What It Is and How to Avoid It [Video]

If you’ve been running Google Ads campaigns, you may have encountered the “Bid Strategy Learning” status at some point.
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This status can be confusing and even concerning for many businesses. It often pops up after making changes to your campaigns, leaving you wondering what it means and how it might impact your ad performance.

In this video, we’ll dive deep into the Bid Strategy Learning period, exploring what it is, why it occurs, and how it can affect your Google Ads results.

Resources
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🔗 Google Ads for Beginners: https://youtube.com/playlist?list=PLoam81cKPuawpncePQDX3x3GXHO_rIDkB&si=r4hMWDYZv5MzRu5p

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0:43 – Bid strategy learning explained
1:36 – Learning period length factors
2:05 – Example learning trigger
3:12 – Why learning period happens
3:48 – 10 percent change recommendation
4:54 – Typical learning period length
5:10 – Summary recommendation