Google Ads Performance Max Campaigns (Full Tutorial) [Video]

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00:00 Why You Should Listen To Me
01:21 What Is A PMax Campaign
02:24 How PMax Works With Search Ads
03:32 How PMax Works With Shopping Ads
04:08 Why You Should Use PMax
04:36 Pros & Cons of PMax
06:07 PMax Requirements
06:14 Basic Requirements
07:30 Providing Good Data
09:57 Excluding Brand Traffic
12:19 Asset Groups
14:03 Audience Signals
15:42 Listing Groups
16:02 Feed Only vs. Full Build Campaigns
18:35 How To Structure PMax
19:37 How To Segment Campaigns
24:27 PMax With Other Campaigns
27:48 Setting Up PMax Campaigns
36:25 Optimising PMax Campaigns
36:34 Product Feed Optimisation
40:33 Optimising Products
41:28 Optimising Bidding
42:05 Optimising Budgets
43:18 Checking Asset Group Performance
43:38 Location Targeting
44:08 Optimising Assets
44:46 Testing Campaign
45:26 Checking Insights
46:27 Audience Signals
46:50 Negative Keyword Lists
48:15 Checking Budget Allocation
49:08 How I Can Help