Google Ads Remarking: Purchase Event Tracking on Shopify using Google Tag Manager [Video]

https://trackingacademy.com/blog/google-ads/gads-rt-purchase-gtm-shopify

🚀 Discover how to supercharge your Shopify store with Google Ads Remarketing Tags! In this comprehensive tutorial, we delve into setting up dynamic remarketing tags for your Shopify store, specifically focusing on the crucial purchase event. Learn step-by-step how to embed the tracking script, test your setup, and ensure your ads are perfectly targeted. 🛒✨

From installing the head tracking script in your Shopify theme to crafting the perfect conversion action in Google Ads, we cover it all. Plus, don’t miss out on our pro tips for testing everything to guarantee it’s working seamlessly. Whether you’re a seasoned marketer or just starting out, this video is your go-to resource for harnessing the power of remarketing to boost your online store’s performance.

Stay ahead in the digital marketing game by enhancing user engagement and conversion rates. Let’s dive in and make your Google Ads Remarketing a success! 💡

🎯 Chapter:
0:15 What is a Google Ads Dynamic Remarketing Tag?
0:24 How do you create a remarketing tag for the purchase event on Shopify?
0:37 How can you add the Google Tag Manager container to your Shopify store?
1:21 Where do you add the Google Tag Manager container for the checkout thank you page?
2:27 How do you create a conversion action in Google Ads for the purchase event?
3:10 How do you manually create a conversion action for the purchase event in Google Ads?
4:24 Where can you find the tracking script for the purchase event?
4:48 How do you test the custom purchase event on the thank you page?
6:02 How do you ensure the conversion Linker fires on all pages of the website?
6:22 How do you create a trigger for the custom purchase event in Google Tag Manager?
7:00 How do you configure the remarketing tag for the purchase event in Google Tag Manager?
9:45 How can you verify if the remarketing tag is firing correctly?
10:24 Why is it important to publish changes in Google Tag Manager?
10:35 What happens to the conversion action in Google Ads after testing?