Google CEO Predicts the Future of Search [Video]

Welcome back to another episode of the Niche Pursuits News Podcast! 

Come join Spencer and Jared as they take on the latest news in SEO, AI, Google, and beyond.

This week’s episode kicks off with some big news from Google’s CEO, Sundar Pichai, who talks about the future of Search https://shorturl.at/cnrPV

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The main pivot he focuses on in the interview is the shift to AI, which he expects to serve the company well over the coming decade. He notes that AI has been working behind the scenes for a long time now and that Google has to evolve to meet the changing needs of users.

What does he say about chatbots? And what does he say about websites? Are they going away and is SGE going to take over? Tune in to hear what Spencer and Jared think about his comments.

Moving along, they talk about a LinkedIn post from Lily Ray https://shorturl.at/bwyMW on the SEO visibility growth of Reddit and the mindblowing statistics she shares. 

Spencer then shares a tweet https://shorturl.at/bcwV9 from a series by Glenn Gabe on the March Core Update, talking about whether the update has finished or not, the role played by the HCU, and the lack of recoveries from these updates.

What did John Mueller say about the core update? What do Spencer and Jared think about the updates and when they’ll finish? Check out the episode to find out.

The last topic is that Bing usage is on the rise https://www.seroundtable.com/bing-usage-seos-dont-get-37161.html, having gained some footing recently, and Spencer and Jared note from the article that Bing actually powers several other search engines, including DuckDuckGo and Yahoo.

As for their Shiny Object Shenanigans, Spencer highlights two of his side hustles, the Amazon Influencer Program and his Facebook traffic project, neither of which rely on search engine traffic at all.

Jared then announces the Alt G Online Conference: Unleash Your Content’s Potential Beyond Google https://shorturl.at/GRTVX, which will bring together people earning money on alternative platforms.

In line with the conference, the Niche Pursuits Community https://community.nichepursuits.com/ is welcoming a series of expert speakers each week who are also talking about using alternative traffic sources.

As for the Weird Niche Sites, Spencer reveals iScrap App https://iscrapapp.com/, which reports local scrap prices.

When it’s Jared’s turn, he reveals Live Oasis https://www.live-oasis.com/, which lets you research the toxicity of many water brands and rates the water quality in different municipalities. It has a subscription model, which provides access to more information and research, but is it earning money?

We hope this episode helped bring you up to speed on the latest happenings in the SEO and content creation space and gave you some new ideas when it comes to your own businesses.

See you next week!

Timestamps:
00:00 – Intro
03:18 – The Future of Seach
12:50 – Google and Reddit
20:40 – March Core Update Tweet
25:01 – Bing Search Usage on the Rise
30:11 – Spencer’s Alternative Traffic Side Hustles
38:55 – Jared Teases New Side Hustle
41:18 – iScrapApp.com
51:15 – Live-Oasis.com

This Episode is Sponsored by Search Intelligence – https://search-intelligence.co.uk/
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