Google Cracks Down on SEO Spam in Search Results [Video]

– Google is updating its system to better detect and eliminate low-quality, AI-generated content from search results starting in May.
– The update is based on insights from 2022 adjustments aimed at removing non-helpful or unoriginal content, with a goal to reduce undesirable search outcomes by 40%.
– Elizabeth Tucker, a Google executive, highlighted the effort to refine assessment methods to differentiate between manipulative content and genuinely useful pages.
– The crackdown will affect sites producing large amounts of low-quality content, whether human or machine-generated, to mislead the search engine.
– Even well-known sites experimenting with AI-generated content could be impacted, demonstrating the wide reach of Google’s strategy.
– Google plans to penalize sites that host low-quality content from third parties, exploiting the host’s credibility, marking such content as spam.
– The company will also target sites that buy expired domains to turn them into spam hubs, treating these as spam as well.
– Google is giving website owners two months’ notice to make necessary adjustments, with the new rules taking effect on May 5, potentially improving search quality.

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