How a three-word test led to a 104% conversion increase [Video]

Ever wondered how @Going is able to uncover the best travel deals for you? It’s not just luck—it’s a mix of personalization and the science of A/B testing to understand every traveler’s unique journey.

By leveraging our A/B testing tool and the expertise of our client-driven Concierge team’s expertise, Forrest tackled the challenges of scalability and measurability head-on.

The result? A three-word A/B test that led to a 104% increase in their trial start rate.

Read the full blog:
https://unbounce.com/conversion-rate-optimization/going-ab-testing-case-study/