How Artificial Intelligence Is Impacting SEO with Chris Rodgers [Video]

If you’ve had enough of people talking about AI as if they’re in panic mode (“We’re all gonna lose our jobs; AI can do everything!”), then Episode 565 of Marketing Smarts should come as a breath of fresh air.

In fact, explains SEO specialist Chris Rodgers, a lot of what AI does for SEO isn’t all that new.

“With ChatGPT, all of a sudden everyone is like, ‘AI came out of nowhere, now it’s taking over SEO and we’re all going to be replaced,’ but AI has been in SEO on the Google side for a very long time,” he says.

“They’ve been building those components into their algorithm for a long time now, between Bard and semantic match, and all these different components.”

It’s clear at this point, he explains, that AI is good at some things and not so good at other things, and it’s best to educate yourself on which is which.

“AI is pretty good at following a process,” says Chris. “What is AI not good at today? Understanding your business, understanding your unique value proposition, understanding your audience and what their pain points are, how you meet that audience with your solution, and how you’re using SEO more as a marketing channel versus a process.”

RESOURCES
🔑Join the MarketingProfs community: https://mprofs.com/mptoday
👂Listen to the original podcast episode: https://www.marketingprofs.com/podcasts/2023/50129/how-artificial-intelligence-is-impacting-seo-chris-rodgers-on-marketing-smarts-podcast
🗞️B2B News: https://medriva.com/business/navigating-the-challenges-of-generative-ai-adoption-in-b2b-marketing-by-2024/
📝From The MarketingProfs Blog:
🔹https://www.marketingprofs.com/articles/2018/39644/marketers-know-ai-is-the-future-but-do-they-understand-ai-today
🔹https://www.marketingprofs.com/podcasts/2024/50665/your-b2b-digital-doppelganger-and-ai-decision-matrix-andrew-davis-marketing-smarts
💡Community Spotlight: https://www.linkedin.com/feed/update/urn:li:activity:7122982648917938176?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7122982648917938176%29