How Landing Page Views is Used to Analyze Facebook Ads Conversion Rate [Video]

If your Facebook funnel metrics aren’t making any sense, perhaps you need to look at Landing Page Views as part of your Facebook Ads analysis process.

Understanding this key metric, and how it works, will help you understand what’s really happening in your marketing funnel.

Can you look at opt-in rates without it? Sure, but you’re going to have a bunch of garbage clicks factored in to that metric. If you look at Landing Page Views, it only shows people who actually LOADED the page, which is a better metric to use to benchmark.

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