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How to adapt to your customers’ needs – Eliana Daboul on consumer psychology in B2B tech [Video]

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How to adapt to your customers’ needs – Eliana Daboul on consumer psychology in B2B tech

In this episode, we’re diving into a journey that crosses continents, cultures, and industries with our guest, Eliana Daboul, a marketing maven whose career has spanned from the glossy avenues of advertising in the Middle East and New York to the cutting-edge forefront of B2B tech startups.

Have you ever wondered what it takes to transition from the world of luxury hotel brands and Italian foods to pioneering digital identity solutions in the tech space? Or how lessons from crafting compelling ad campaigns can transform the way we approach B2B marketing in the SaaS industry? Eliana opens up about the skills and insights she gained from her advertising days and how they’ve become invaluable assets in her tech ventures.

But this episode isn’t just about transitions; it’s a deep dive into the art and science of understanding human psychology to influence and engage. Eliana shares her perspective on why being a marketer is akin to being a bit of a psychologist, especially when navigating the complex web of B2B relationships and sales cycles.

So, if you’re curious about how storytelling, creativity, and a deep understanding of consumer behavior can revolutionize B2B marketing, you’re in the right place. Join us as Eliana shares how to blend the best of advertising’s creative flair with the strategic focus required for success in the tech world. Whether you’re a marketer, a business leader, or just fascinated by the power of effective communication, this episode could change the way you think about marketing and innovation.

Please enjoy this insightful conversation with Eliana!

Notion – to manage my entire life, including client projects, knowledge storage and retrieval, habits, goals and more.
Readwise – to store, synchronize and resurface all my book and article highlights.
BetterProposals – (get your first month free) to create and send all my custom proposals, sign agreements and get paid – in one go with a 90% conversion rate.
Hotjar – to collect user interaction data, analyze heatmaps, user recordings and run surveys.
Fathom – to record and transcribe my meetings
Rize – to track my workday, focus time and keep me productive
(I get a small commission if you sign up using these links)
GrowthMentor – where I regularly host coaching sessions and mentor founders, marketing, growth and product people.

🧑🏼‍💻 SaaS or ecommerce? Let’s get your website to sell more –

00:58 Eliana’s Journey from Advertising to Tech
02:35 Insights from the Advertising World
06:18 Transition to B2B Marketing and SaaS
11:06 Understanding Share ID’s Solution
14:14 Marketing Strategies and Challenges in B2B SaaS
19:43 Expanding Share ID to Different Markets
21:47 Challenges of Selling in the US Market
22:24 The Unique Approach of Share ID
23:13 Behind the Scenes: Recording Interruption
23:24 The Advantage of Share ID’s Verification Process
25:23 Balancing User Research and Conversion Optimization
25:53 The Role of Design in Messaging
29:15 The Importance of LinkedIn in B2B Marketing
35:04 The Challenge of Lead Generation
35:59 Learning Resources for Marketing and Messaging
38:24 Closing Remarks and Contact Information

Get the full shownotes here

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