How to Pick the Right Data Range When Optimizing Amazon PPC Campaigns [Video]

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In this episode, we talk about how to choose a date range when optimizing your Amazon PPC campaigns. When you’re optimizing bids, the date range you use or the data you select, is incredibly important.

If you get this one thing wrong, it can drastically throw off your performance. In this over-the-shoulder style episode, we show you real scenarios and how to analyze your account to pick the perfect date range every time.

Key Topics:

Why date range selection is massively important in Amazon PPC
How to critically think through what date range to select
Real-life scenario analyzing an accounts trends to choose the perfect date range

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👋Closing Remarks:

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Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Chapters:
00:00:00 – How to Pick the Right Date Range for Amazon PPC Optimization
00:03:57 – Choosing the appropriate date range for bid optimizations
00:07:35 – Identifying Trends in Conversion Rates and Revenue Per Click
00:11:21 – Analyzing Click Data for Optimization
00:15:20 – Finding the Sweet Spot for Data Confidence
00:19:06 – The Stability of Conversion Rates
00:22:56 – Optimizing based on Conversion Rates
00:26:34 – Midweek Troubleshooting and Optimizations
00:30:15 – Optimizing Based on Data Ranges
00:34:00 – Podcast Signoff