HubSpot: bird’s eye view of Marketing Hub, Sales Hub, Service Hub (2024) [Video]

Although a HubSpot fanboy ever since 2011 (!), I have tried to deliver as transparant and candid an overview of the HubSpot platform in this video.

You’ll discover more about the HubSpot platform, which developed into an integrated platform supporting the entire customer journey in B2B. It now distinguishes several ‘hubs’: the Marketing Hub, Sales Hub and Service Hub.

Having started as a MAP (Marketing Automation Platform), HubSpot then integrated CRM and Customer Success as part of its Flywheel Concept: changing the former linear process into a more circular approach.

In this video you get a high-level impression of the powerful functionality and intuitive user interface that HubSpot is known for. Should you want further information or do you want to either optimize your existing #HubSpot portal or implement this platform to help you meet your ambition and goals in terms of reach, revenu, recommendations and

About this channel @paulhasselsmonning
Inspiration, best practices and tips for more impact and revenue in B2B marketing & sales for CEOs, CCOs, CMOs and scale-up entrepreneurs in an era of transition.

Technology may be more and more powerful by means of eg CRM, Marketing Automation and Sales Enablement via eg HubSpot or Marketo. And then of course there’s Artificial Intelligence with eg ChatGPT or Bard. Marketing, Sales and Service are increasingly taking place digitally and remotely. In essence however, B2B marketing & sales remains human (team)work.

That’s what this channel is all about. Instead of shying away from martech or salestech, I believe true success and effectiveness depend on the new 5 Ps:
– people
– processes
– portfolio: the set of unique solutions and value propositions
– principles & best practices
– psychology: grasping the drivers behind customer & prospect behavior

This channel therefore shares practical tips and insights from better aligning B2B marketing, sales, service for CCOs, CEOs and CMOs that get this.

Channel moderated by Paul Hassels Mönning: hands-on commercial B2B strategist, boardroom facilitator, trainer, author & keynote speaker. Contact me at paul @dutchmarq.com or via https://dutchmarq.nl/contact. To schedule a strategy call: https://info.dutchmarq.com/meetings/paul725

#B2B #inboundsales #inboundmarketing #customer psychology #hubspot #marketinghub #saleshub #servicehub #hubspotdemo