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iMessage is exempt from new EU regulations. Here’s why. [Video]

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PPC Advertising

Apple just received some rare good news from the EU.

The European Commission announced on Tuesday that it closed its market investigation into four services – Apple’s iMessage and Microsoft’s Bing, Edge, and online advertising service (i.e., Microsoft Advertising) – to determine whether they’re “gatekeeper services.”

Under the EU’s new Digital Markets Act (DMA), core platform services must abide by a strict set of rules in order to operate within the European Union.

However, the European Commission found that these services did not meet the threshold to be declared as “gatekeeper services,” thus skirting regulation that would have forced Apple and Microsoft to open these services up to third-party integrations and cross-platform interoperability.

“Following a thorough assessment of all arguments, taking into account input by relevant stakeholders, and after hearing the Digital Markets Advisory Committee, the Commission found that iMessage, Bing, Edge and Microsoft Advertising do not qualify as gatekeeper …

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