How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

Is Every Company Now An Adtech Company? [Video]

Categories
Digital Marketing for Professionals

Is Every Company Now An Adtech Company?

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While it is now easier to enter the space, building and running a successful ad network involves complexities such as balancing ad revenue with core business and creating demand. Today, Rio discusses whether every company is now an ad tech company.

Connect With: 

• Rio Longacre: Website (https://www.slalom.com/us/en)  // LinkedIn (https://www.linkedin.com/in/riolongacre/)
• The MarTech Podcast: Email (https://martechpod.com/marketing-questions/)  // LinkedIn (https://www.linkedin.com/company/i-hear-everything)  // Twitter (https://twitter.com/martechpod)
• Benjamin Shapiro: Website (https://iheareverything.com/)  // LinkedIn (https://www.linkedin.com/in/benjshap/)  //  Twitter (https://twitter.com/benjshap)

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos