Is Every Company Now An Adtech Company? [Video]

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While it is now easier to enter the space, building and running a successful ad network involves complexities such as balancing ad revenue with core business and creating demand. Today, Rio discusses whether every company is now an ad tech company.

Connect With: 

• Rio Longacre: Website (https://www.slalom.com/us/en)  // LinkedIn (https://www.linkedin.com/in/riolongacre/)
• The MarTech Podcast: Email (https://martechpod.com/marketing-questions/)  // LinkedIn (https://www.linkedin.com/company/i-hear-everything)  // Twitter (https://twitter.com/martechpod)
• Benjamin Shapiro: Website (https://iheareverything.com/)  // LinkedIn (https://www.linkedin.com/in/benjshap/)  //  Twitter (https://twitter.com/benjshap)