Is it a Good Idea to launch Google Ad Search campaign for targeting COMPETITORS brand name 👀

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In this video, I discuss whether it is a good idea to run Google Ads search campaigns targeting competitors’ brand names. I explain why I believe it is not a valuable practice and share insights on understanding user intent. I also touch on scenarios where targeting competitors’ brand names could be successful for branding purposes. No action is requested from viewers.

Is it a good idea to launch Google Ad Search campaign for targeting COMPETITORS brand name?

Chapters:
00:00 Introduction
01:04 Scenarios for Success
02:24 Conclusion