Journey Data and Contact Data in Salesforce Marketing Cloud [Video]

Cameron Robert explains the difference between Journey Data and Contact Data, demonstrating how each data source is referenced in Journey Builder.
Understanding when to use Journey and Contact Data is critical for Journey Design, and is question you are likely to encounter when taking the Marketing Cloud Certification Exam.

Key Moments:
0:00 – Introduction
0:13 – Key differences between Journey Data & Contact Data
1:16 – Explanation of how Journey & Contact Data can change during a Journey
2:35 – The value of using both Journey & Contact Data
2:57 – Use Case of Journey & Contact Data
3:42 – Summary

📄Documentation
• Journey and Contact Data: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_contact_data.htm&type=5

Contact:
https://www.linkedin.com/in/camrobert/
https://www.cameronrobert.com.au/
https://twitter.com/AusCamRobert