Keynote Fireside Chat: Building Marketing Automation Workflows at Scale [Video]

There’s no denying the power marketing automation has brought to the email industry. Processes are streamlined, customers are more engaged, and we’re just more efficient as marketers. But between IT complexities and organization hurdles, getting these workflows off the ground and then managing their upkeep can be dauting task, especially in large, global operations. We’re sitting down with Kim Pham, VP of Marketing Automation at Paramount+, to hear her best practices for scaling marketing automation and personalization across your email, SMS and app campaigns.
INTERVIEWEE
Kim Pham, VP, Marketing Automation, Paramount+
INTERVIEWER
Erin Everhart, Senior Director of Event Programming, MediaPost @erinever