Kipp Bodnar on Marketing Experiments at HubSpot and Harnessing HeyGen to Improve Conversion [Video]

In today’s episode of *Unsolicited Feedback*, Fareed Mosavat, Joff Redfern, and Kipp Bodnar delve into the meteoric rise of Martech tools and the transformative role of AI, with a special focus on the innovative video creation platform, HeyGen. This discussion is very valuable for anyone leading marketing efforts in 2024 and beyond. 🌠

**The bottom line:** We’re currently optimizing AI tools to enhance conversion rates, yet we’re still waiting for a new distribution channel to emerge. Could this change be on the horizon?

Full summary is available now at UnsolicitedFeedback.co.

0:00 The Explosion of Martech
06:45 What Happens Next? & The Third Generation of the Internet
26:33 Usage of AI in Marketing at HubSpot
34:51 Future of Marketing Distribution