Klaviyo Audit Pt 5: SMS Set-Up | Retention Marketing [Video]

#emailmarketing #emailmarketingtips #emailmarketingstrategy #retentionmarketing

Mastering SMS Setup in Klaviyo for D2C Success 📱
Dive into our detailed walkthrough on setting up and optimizing SMS campaigns within Klaviyo, tailored specifically for Direct-to-Consumer (D2C) brands. From company info to smart send settings, discover the key steps to enhance your SMS marketing strategy for maximum engagement and compliance.

Chapter 1: Initial Setup Essentials
Completing Company Info
– The importance of completing your company information and setting an organization’s avatar in Klaviyo.
Setting Organizational Prefix and Opt-Out Language
– How to correctly configure your organizational prefix and opt-out instructions for clarity and compliance.

Chapter 2: Smart Sending and Quiet Hours
Implementing Smart Send Time
– Adjusting the smart send time to manage the frequency of SMS messages.
Configuring SMS Quiet Hours
– Establishing quiet hours to respect recipients’ time and enhance user experience.

Chapter 3: Attribution and Keywords
Setting the Attribution Window
– Understanding the default attribution window for SMS tracking and when to adjust it.
Customizing Subscribe Keywords
– Tailoring subscribe keywords to fit your brand and ensuring they direct subscribers to the correct list.

Chapter 4: Legal Compliance and Branding
Generating Mobile Terms of Service
– The necessity of having up-to-date mobile terms of service and where to host them.
Creating an SMS Opt-In Disclaimer
– How to set up a clear SMS opt-in disclaimer to maintain transparency and legal compliance.
Branding with Short Links
– The benefits of using branded short links in your SMS messages for brand recognition and trust.

Access Our Audit Template: Grab your free copy of our detailed Klaviyo audit sheet: https://docs.google.com/spreadsheets/d/1PwG_J6nL9OH_UdM8P1M9Zuq2AYdi-0FEZC275rp4XYc/template/preview

🚀 Elevate Your Klaviyo SMS Marketing
Join us as we guide you through the critical steps to set up your SMS marketing channel within Klaviyo efficiently and effectively. Whether you’re new to SMS marketing or looking to refine your existing strategy, this video provides all the insights you need to get started.

Don’t forget to like, subscribe, and share for more in-depth tutorials on leveraging Klaviyo for your D2C brand’s success!

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