Launching a brand-new online recruiter with a HubSpot GDD strategy [Video]

ecruit – the background

A young entrepreneur, Ben de Grouchy, came to Huble Digital for assistance with planning and building his new business venture: ecruit. Ben was running a recruitment and search consultancy and knew that his business venture would be supported by a new online presence that would build his new brand from scratch.

ecruit was conceived as a low-cost fixed fee recruitment provider that specialised in sales recruitment. The Huble Digital used a Growth-Driven Design (GDD) process to rapidly brand and launch the ecruit.co.uk website into the enormously crowded UK recruitment marketplace, based around a HubSpot CMS developed website, HubSpot Marketing Automation, and Sales Enablement. Due to ecruit’s rapid success in the sales vertical, Ben quickly started to expand the business into the IT, marketing and office & secretarial industries, based around his GDD development plans.

What was the challenge?

Despite having no technical background, Ben knew that for ecruit to succeed, it needed a website …

Tags Marketing Strategy