Lecture 8: Conversion: Strategies to increase the conversion rate on a website-How Attract & Engage. [Video]

You will continue to learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies for turning potential customers into paying and repeat customers at each stage of the marketing funnel. Finally, you’ll explore how to use customer personas to understand consumers’ goals, pain points, and preferred online platforms.

Learning Objectives:
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• Identify customer personas and build your target audience.
• Describe the marketing funnel’s purpose and benefits.
• Learn strategies to build brand awareness among potential customers.
• Detail how to build interest and have potential customers consider your business.
• Understand how to increase your conversion rate.
• Apply strategies to build brand loyalty in paying customers.

Skills you’ll gain :

Search Engine Optimization (SEO)
Google
Search Engine Marketing
Customer Awareness
Website Structure

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youtube.com/channel/UC2N4pYqyheGWkRhdV0c3EyA