Lecture13: How Google determines website rankings- Attract & Engage Customers with Digital Marketing [Video]

You will review the fundamentals of SEO. Then, you’ll gain a basic understanding of how the Google Search engine works and how websites are ranked. Then, you’ll learn how to do keyword research.
Learning Objectives
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• Understand how search engines work and the make-up of the Google search engine results page.
• Explain the purpose of SEO and essential SEO terms to know.
• Describe the first steps when working on SEO for a business.
• Learn about keyword/ keyphrase research and recommendations.
• Organize a website’s structure.

Skills you’ll gain :

Search Engine Optimization (SEO)
Google
Search Engine Marketing
Customer Awareness
Website Structure

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youtube.com/channel/UC2N4pYqyheGWkRhdV0c3EyA