Leveraging AI in marketing with Kelly Peters, Director of Marketing at Tomorrow.io [Video]

Tomorrow.io, a pioneering weather intelligence company, uses AI to deliver hyper-local, actionable insights for businesses, transforming traditional forecasts into strategic tools.

Kelly shares her journey from journalism to tech marketing, emphasizing the importance of storytelling and adaptability in a rapidly evolving landscape. Learn how AI has revolutionized content creation, enabling small teams to achieve more with less and focus on creating original, human-centric content.

Explore the role of AI marketing specialists in driving innovation and efficiency, and gain insights into building agile, generalist teams capable of navigating the challenges and opportunities of AI in marketing.

Whether you’re a B2B SaaS founder, a marketing professional, or someone curious about the intersection of technology and marketing, this interview offers valuable perspectives on harnessing AI for strategic growth and creativity.