MarTech Expert Interview with SH/FT Paradigm – Killing (MarTech) Anecdotes [Video]

SalesWings (https://bit.ly/3TT8SIH) latest MarTech Expert Interview with SH/FT Paradigm CEO, Elizabeth Ross and SalesWings Co-founder and CEO, Philip Schweizer.

Liz offers invaluable insights on embracing innovation, navigating the evolving role of a CEO, servant leadership and significance of understanding processes alongside technology.

For over 15 years SH/FT Paradigm has implemented, optimized and operationalized omnichannel campaign strategies & execution, reporting & analytics, and go-to-market strategy playbooks. SH/FT is an official agency partner for Adobe, Salesforce and Braze. Believe this interview holds immense value for experts like yourselves, providing actionable insights into leveraging technology effectively to drive growth and make informed, data-driven decisions.

🔍 What’s inside?

✅ Her journey to becoming CEO of SH/FT Paradigm
✅ The role a consultancy plays on behalf of the customer
✅ The evolving role of a CEO: Emphasizing servant leadership and removing obstacles
✅ Technology’s transformation power: A window to the truth
✅ Killing MarTech Anecdotes
✅ The enduring value of human creativity and embracing change

Meet the SH/FT team and Philip? RSVP for our Chicago Connections Happy hour!
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Check out the full article with more exclusive insights ❤️ Click to learn more: https://bit.ly/3TT8SIH

Timestamp
00:00 Introduction to Liz Ross, CEO at SH/FT Paradigm
02:10 Her journey to becoming CEO of SH/FT Paradigm
11:56 The role a consultancy plays and the value of an external perspective
19:16 Technology’s transformation power: A window to the truth to growth
19:45 Killing MarTech Anecdotes: shades of the truth
24:04 Implementing technology disconnect
26:14 AI not replacing people and processes.
27:07 Building growth map with SH/FT Tech Navigator
34:14 Creativity and embracing change
40:20 Liz Ross advice to a younger self

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About SalesWings 🧩

SalesWings empowers teams to swiftly prioritize and respond to highly engaged leads, offering a no-code lead scoring, profiling, and data collection solution through its B2B Studio. This seamlessly integrates with Salesforce, Salesforce Marketing Cloud, and Braze platforms.

About SH/FT
SH/FT Paradigm is a business and growth partner that helps our clients see a true reflection of their business through the lens of technology & data. Armed with data-driven insights, we work with organizations to identify & accelerate opportunities for growth, efficiency, and innovation.
For over 15 years, SH/FT has implemented, optimized, operationalized, and transformed marketing technology ecosystems and experiences for 1000s of global B2B and B2C organizations.
Our comprehensive suite of services includes technology roadmaps & assessments, omnichannel campaign strategies & execution, reporting & analytics, and go-to-market strategy playbooks. We also proudly partner with industry technology leaders, like Adobe and Salesforce, to provide the right solutions for our clients.

SalesWings transforms marketing and sales operations with a Lead Scoring and Sales Insights Solution. We are an independent software partner for strategic marketing platforms like Salesforce CRM and Marketing Cloud, Segment and most recently Braze.
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Salesforce helps companies connect with customers in a whole new way with a foundation of trust, harnessing AI + Data + CRM with Salesforce Customer 360, its complete portfolio of products that unites every team around the customer on one integrated, low code platform.

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Braze is a customer engagement platform that delivers messaging experiences across push, email, apps, and more.
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